Trade

Elevate Your Wine Club's Reach with Exclusive Wine Experiences

With wineries facing increased competition and consumers becoming more selective, it’s crucial to offer something that truly sets you apart. Wine club members are loyal, high-value clients who provide your winery with steady cash flow. According to the 2024 Direct-to-Consumer Wine Survey [1] by Silicon Valley Bank and First Citizens Bank, the average lifetime value of a wine club member is now about $2,710. Retaining these members—and extending their loyalty—is crucial, as replacing them can be costly and time-consuming.

What’s more, the younger Millennial and Gen X consumers who are so important to replacing sales from the shrinking Baby Boomer generation, want a completely different winery experience according to Liz Trach [2], president of the Wine Market Council, during its spring 2024 conference in Napa. These younger generations want a wine vacation, not an education. Wine club travel is the right inclusion to your winery’s marketing mix. (Millennials and Gen X Want a Wine Vacation, Not an Education, n.d.)

How Wine Club Travel Extends Member Loyalty

Travel experiences bring your members closer to your brand in a way tastings and events can’t match. By offering unique, custom-curated trips with Wine Lovers Travel, your winery can deepen member loyalty, attract new demographics, and provide an unforgettable experience that strengthens the bond between your brand and your wine club.

Sicily Trip 2024

Why Partner with Wine Lovers Travel?

Each of our journeys is meticulously customized to reflect the essence of the hosting winery, and every destination is personally vetted to ensure it aligns with your unique brand. We don’t repeat trips or operate from a catalog, which makes each experience one-of-a-kind and keeps your members excited about new possibilities.

With over a thousand engaged wine enthusiasts in our email marketing network and an above-average email open rate of 52.58% and click rate of 4.43%, we’ll promote your winery and hosted trip directly to a targeted, eager audience—at no additional cost to you.

Meet the Team

Recent Highlights from Our Curated Trips

Debbie Thomas

Uncorking the Flavors of Tuscany and Emilia Romagna

October 2024 – Tuscany and Emilia Romagna

Highlights:
  • Private Opera Concert in Florence – A special evening featuring a private concert in the Santa Croce palace with a talented opera singer during aperitivo time.
  • Tuscany Wine & Food Experiences – Wine tastings in San Gimignano and the Chianti region, complemented by olive oil tastings and farm-to-table dining experiences.
  • Hands-On Cooking Class – In Florence, participants shopped at a local market and cooked traditional Tuscan dishes with guidance from renowned local chefs.
  • Emilia Romagna's Culinary Treasures – Tours of Parmigiano Reggiano cheese and Parma ham production facilities, along with balsamic vinegar tastings in Modena.
  • Michelin-Starred Dinner in Modena – Dinner at the Michelin-starred restaurant, Osteria Francescana, enjoying a luxurious tasting menu.

Here’s what the host, Debbie Thomas had to say:

“It was an extraordinary trip through Tuscany and Emilia Romagna with Wine Lovers Travel, exceeding every expectation… it was an immersive journey into the heart of Italian culture, craftsmanship, and hospitality. One of the most magical highlights was a private concert with an incredibly talented opera singer… We also had the rare opportunity to see how parmesan cheese is made firsthand… and the wine tastings were exceptional—a true reflection of the region’s deep-rooted wine traditions. The guests on this tour brought such warmth, humor, and curiosity to every stop, making every meal and conversation even more enjoyable.”

Wines of the Rhône hosted by Caliza Winery

Wines of the Rhône hosted by Caliza Winery

May 2023 – Rhône Valley

Highlights:
  • Luxury Stay in Lyon’s Historic Hotel Dieu - The elegance of the Intercontinental Grand Hotel Dieu, a former 18th-century hospital turned luxurious 5-star hotel was the perfect home away from home. Its striking dome bar and proximity to Lyon’s attractions make it an ideal base.
  • Exclusive Rhône Valley Winery Tours with a Sommelier - Explored top wineries in the Northern Rhône, Côte du Rhône, and Châteauneuf-du-Pape with Sommelier Kelly McAuliffe to savor Syrah and other Rhône varietals with curated wine-paired lunches along the way.
  • Gastronomic Adventure at Les Halles Paul Bocuse - A visit to Lyon's famed culinary market with tastings of local specialties and insights into Lyonnaise cuisine, honoring Chef Paul Bocuse’s legacy.
  • Guided Tour of the Historic Pont du Gard - A visit to the UNESCO Roman aqueduct to explore its ancient engineering marvels and breathtaking views..
  • Charming Villages of Provence - Visit to picturesque Luberon villages like Gordes and Roussillon, where the group wandered through antique markets, local cafes and the striking Provençal scenery for a true taste of French countryside charm.

Here’s what the host, Carl Bowker had to say:

“A great food and wine trip is built around the experiences created and the food/meals enjoyed, wines explored, nice accommodations and ultimately the hospitality and knowledge of the hosts/guides… we ended up with some great local hosts & tour guides. Of course all expertly orchestrated under your guidance… a fantastic trip.”

Brian Carter

Savor Spain’s best food and wine by Brian Carter Cellars

June 2022 – Northern Spain

Highlights:
  • Private Winery Tastings in Northern Spain - Exclusive access to boutique wineries showcasing Tempranillo, Albariño, and Ribera del Duero wines, offering an intimate experience of Spain's finest wine regions.
  • Catamaran Tour with Mussel Harvesting & Tapas - A unique catamaran ride to witness mussel harvesting, followed by a tapas and wine experience, immersing guests in Galician coastal traditions.
  • Exploration of Historic Galician Villages - Visits to charming villages along the famous Camino de Santiago, providing a glimpse into the region’s cultural and historical richness.
  • Wine Blending Experience - Guests crafted their own Spanish wine blend, engaging in an interactive and memorable activity that highlights Spain's winemaking heritage.
  • French Basque Cider Tasting - A special cider tasting at an iconic cider house in the French Basque region, enriching the trip with an authentic cross-border experience of Basque culture and cuisine.

Here’s what the host, Brian Carter had to say:

“Wine Lovers Travel organized a memorable trip across northern Spain in the spring of 2022 for the Brian Carter Cellars wine club. I got many glowing reports from those who participated. The trip was well organized, including nice hotels and great tours of wineries and other local highlights. I would recommend Wine Lovers Travel to anyone who loves to travel Europe with a group.”

Interested in finding out what travelers had to say about our trips? Check out our collection of travel stories in our testimonials page.

Check Out Our Current Trips

Why Your Wine Club Members Will Love These Trips

Hosting an exclusive trip with us allows you to:

  • Increase Member Loyalty: Travel creates powerful, lasting bonds that strengthen brand loyalty.
  • Reach New Demographics: Our curated experiences attract diverse groups—from adventurous Millennials to discerning Baby Boomers.
  • Differentiate Your Wine Club: Offering travel sets your winery apart, especially as wine sales face challenges across the industry.

Ready to Host a Trip? Let’s Talk.

We’d love to discuss how a hosted trip could support your winery’s brand and business goals. Whether in person or over Zoom, we’ll create a seamless, unforgettable journey for your members that brings them closer to you and your wines.

Let’s explore the possibilities— click here to schedule a call.

Schedule a Call

The World Awaits

We’re excited to bring your winery’s story to life through extraordinary travel experiences.

References

References
[1] Direct-to-Consumer Wine Survey Report. (2024). In https://www.svb.com/trends-insights/reports/dtc-wine-survey-report-2024/

[2] Millennials and Gen X Want a Wine Vacation, Not an Education. (2024). In https://www.winebusiness.com/news/article/286810

by Wine Lovers Travel

Privacy Policy

Privacy Policy

Last updated: January 2023

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.
  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Wine Lovers Travel, 5021 Verdugo Way, Ste. 105-442 Camarillo, CA, 93012.
  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • Country refers to: California, United States
  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Website.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website refers to Wine Lovers Travel, accessible from https://wineloverstravel.com/
  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential CookiesType: Session CookiesAdministered by: UsPurpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
  • Cookies Policy / Notice Acceptance CookiesType: Persistent CookiesAdministered by: UsPurpose: These Cookies identify if users have accepted the use of cookies on the Website.
  • Functionality CookiesType: Persistent CookiesAdministered by: UsPurpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
  • To manage Your requests: To attend and manage Your requests to Us.
  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: info@wineloverstravel.com

by Wine Lovers Travel

Blog

Blog

image of a world map

Should You Travel? 3 Simple Reasons You Shouldn’t Wait for Someday to Start

"Someday just began" I wish I could take credit for these three simple words, but they’re actually lyrics from my favorite Broadway composer, Stephen Sondheim. Although Sondheim wasn’t referring to…

5 Reasons Why I Loved My Recent Cruise Experience

If you’re familiar with Wine Lovers Travel, you know we’re all about crafting immersive land trips to the world’s most celebrated wine regions. We’ve traditionally focused on these curated…

wine tasting

Wine Tasting 101: How to Describe Wine Like a Pro

Ever found yourself sipping on a glass of wine, only to come up short on how to describe it? You’re not alone! With so many words out there, it’s easy to feel lost in translation, especially when the…

Istanbul

Istanbul International Airport: The most secure airport in the world

Now that I’m aboard my flight home from a multi-country inspection tour for Wine Lovers Travel, I can finally relax. Ever since I arrived at Istanbul’s International Airport (IST), I have been…

Why Priorat is Spain’s Most Interesting Wine Travel Destination

We have a new obsession we can’t wait to tell you about: Priorat Wine. You know our passion for Spanish vino runs deep, and Spain’s Priorat Wine Region has us over the moon with its exquisite wine,…

Red wine and cheese

10 Easy Snacks To Pair With Red Wine

Every wine lover knows that late-night craving: you’re sipping on a glass of red, and suddenly, you need a snack. You don’t want to mess with UberEats or cook up something fancy. Nope, you just want…

by Wine Lovers Travel

Contact Us

Contact Us

Wine Lovers Travel provides the opportunity to explore some of the finest wine regions in the world. With a focus on premium travel excursions, Wine Lovers Travel offers an exclusive and intimate look into the cultures and traditions behind some of the world’s most popular wines.

Mailing Address:

5021 Verdugo Way, Ste. 105-442
Camarillo, CA 93012

Direct Contact:

Phone: (805) 701-7119
Email: info@wineloverstravel.com

Wine Lovers Travel has the knowledge, experience, and passion to book you on the most personal and authentic trip you will ever take!

Browse Our Trips

Wine Lovers Travel Blog

See More

by Wine Lovers Travel

Browse Our Trips

Browse Our Trips

Featured Trip Video: Sicily 2024

The Perfect Food & Wine Tour for Your Next Vacation

Are you ready to be inspired by gourmet food and wine tastings? Do you want to experience wine regions like a local? You have found the right travel advisor for your next food and wine tour.

Wine Lovers Travel offers private small group tours that provide you exclusive access to vineyards and wine tastings. All of our tours include immersive custom experiences to the world’s most iconic wine regions. Perhaps a river cruise on the Danube or a bicycle tour through Tuscany is more your speed, we can do that too!

Wine Lovers Travel has the knowledge, experience, and passion to book you on the most personal and authentic trip you will ever take!

Nothing found.

Previous Experiences

Nothing found.

by Wine Lovers Travel

About Us

About Wine Lovers Travel

Wine Lovers Travel gives you the opportunity to explore amazing destinations with a select group of like-minded people who are passionate about food, wine, and travel!

The in-depth itineraries include visits to the best wineries in the world, giving you the chance to truly soak in the history and culture of each region you visit. Wine Lovers Travel provides you with exclusive access to immersive experiences that are unavailable to travelers on their own.

The top-rated tours and wine tastings offered by Wine Lovers Travel are complemented by gourmet meals and luxurious accommodations. Unlike some other group tours, there’s plenty of free time built in for those who desire to explore a bit more on their own. It’s an ideal getaway for people who share a love of wine and traveling – couples, friends, or really anyone at all who wants to discover more about the wines they adore, right where they are produced.

Exclusive tour experiences include:

• Personalized wine-paired dinners combining authentic local cuisine, meticulously served with exclusive selections from each winery
• Activities such as enlightening wine-tasting seminars, superb wine-blending sessions, and marvelous hands-on cooking classes
• Private behind-the-scenes experiences at world-renowned wineries (and some hidden gems, as well), which include personal interaction and fascinating conversations with the world’s premier winemakers Hosts include winery owners and prominent chefs, who share their expertise with guests, creating a wonderful sense of community throughout the tour. Wine Lovers Travel will use their experience and know-how to book you on the ideal journey for your group, based on your needs, and personalized just for you.

Due to the exclusive nature of these small group tours, they sell out quickly. Please reserve your spot today, so as not to miss the trip of which you’ve been dreaming! To be notified of upcoming excursions and events, join the Wine Lovers Travel VIP Mailing List.

Join Our Mailing List

Wine Lovers Travel has the knowledge, experience, and passion to book you on the most personal and authentic trip you will ever take!

Browse Our Trips

Wine Lovers Travel Blog

See More

by Wine Lovers Travel

Wine Lovers Travel

Wine Lovers Travel gives you the opportunity to explore amazing destinations with a select group of like-minded people who are passionate about food, wine, and travel!

Nothing found.

Browse Our Trips

Book your trip now!

About Us

Who is Wine Lovers Travel?

Wine Blog

See trip inspiration and news!

Wine Lovers Travel has the knowledge, experience, and passion to book you on the most personal and authentic trip you will ever take!

Browse Our Trips

Wine Lovers Travel Blog

See More

by Wine Lovers Travel